Successful sales and marketing teams will have to collaborate with each other to form an effective strategy. A lot of businesses still treat their sales and marketing as two different departments that rarely talk to each other. This is a mistake because both departments are required for any business to succeed. Sales without marketing is […]
A business will require marketing when they are looking to increase their sales or simply consolidate their current customer base. Marketing is a responsibility that all businesses have to take care of, even if they are not in the traditional sense referred to as a marketing agency. Marketing should be seen as the process of […]
Marketing is marketing no matter the industry. Every business needs marketing, from a restaurant to a consulting firm. Marketing is all about selling your product and services to the potential customer. Marketing has evolved over time and it has changed with the times. It started with word of mouth, then came television, radio, and now […]