Here’s 10 Tips for an Effective Branded Merchandise Strategy

The use of promotional products is normally used when revealing a new product or a big event, but they should be incorporated into your overall marketing strategy for maximum results.

Promotional products are great because they can show the brands personality and highlighting their key message. Always choose a product that would relate to your target audience. To achieve the best results, you will need to have a strategy in place that is tailored exactly to your customer’s requirements. Find out about us.

Here are a few tips that can help you in a successful merchandise campaign.

Having clear objectives

If you set clear objectives within your company and choose the right merchandise for your audience, it can generate a massive return on investment, benefitting your business entirely. A technique we recommend is catching the attention of your audience with a product that is unusual, but of use. This can include beer mats, phone cases or a money box.

See: Advertising strategies for businesses


To create brand awareness, you may need to think of what products you want consumers to remember you buy, for example promotional products:

  • Backpacks
  • Desk accessories
  • Health & Beauty bottle openers
  • Wristbands
  • Hats

These are essential things to think about. If you want to buy any of these promotional products, visit JP Promotions.

Setting a clear budget for production

Think about the costs of production before deciding what type of merchandise you should produce. This can help you decide on the most cost-effective, yet beneficial merchandise available.

If you’re looking to produce a small amount of merchandise for an affordable price, try out the Wrappz website ( They have a range of products available, including different iPhone 8 cases, which is soon to be released.

You can personalise your products to however you like, but we recommend keeping it simple by adding your logo and slogan, with company colours. In our eyes, simple is better.

Distributing the products

There are various ways of distributing the products, but the more personal one is handing them directly to existing and potential customers.

This can be at an event, exhibition, conferences or networking events. Handing out your products face-to-face will help you to decide on contacts you’d like to have. Alternatively, you can have them delivered to specific locations using a courier service. Click here for more.